The BHF plans to spend £5m on three campaigns over the next year across multiple channels to help combat heart disease.
Manning Gottlieb OMD, the incumbent agency for more than a decade, did not repitch, leaving sister Omnicom agency PHD to run for the account.
The BHF has also appointed advertising agency Grey London to handle its creative account, following a four-way pitch.
Both pitches were handled by the AAR. BHF head of communications David Barker ran the pitch that kicked off in April this year.
This article was first published on Media Week