The account has been with Rainey Kelly Campbell Roalfe/Y&R for more than 10 years.
The review also includes Virgin Rail's online and CRM accounts, currently handled by glue London and Craik Jones Watson Mitchell Voelkel respectively.
It does not include media planning and buying duties, handled by Manning Gottlieb OMD.
The decision to review the account marks the first full pitch the train operator has run since the company launched in 1997, after it won contracts to run the then InterCity franchises of the Cross Country and West Country trainlines.
This article was first published on brandrepublic.com