YellowTail: popular in the US
Australian wine calls in Slam PR
PR Week UK, Thursday, 17 April 2008, 6:00am,
Weber Shandwick-owned youth marketing shop Slam PR is to promote the popular Australian wine brand Yellow Tail in the UK.
Slam is charged with positioning it as an 'independently-owned, affordable and pioneering drink to enjoy with friends'.
Slam will work alongside experiential agency Jack Morton (also owned by WS) on a series of creative guerrilla activity and sampling events across the summer.
'The activities will focus on introducing Yellow Tail's range of wines and building its irreverent brand,' said Slam senior account manager Helena Bloomer.
Yellow Tail is owned by Casella Wines, and is popular in Australia and the US.
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