Direct brief: The Mall enters partnership with Virgin Vie At Home

Marketing, Tuesday, 08 April 2008, 12:00am,

The Mall, the shopping-centre operator, has entered a partnership marketing strategy with cosmetics, jewellery and homeware company Virgin Vie At Home. The partnership, created by Cocktail Marketing, will see Virgin Vie At Home deploy consultants to 22 shopping centres, where they will run two-day promotional drives.

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