WWAV scoops FirstPlus account

Jacquie Bowser, brandrepublic.com, Friday, 04 April 2008, 11:10am,

LONDON - Loans company FirstPlus has hired WWAV Rapp Collins as its new marketing agency, replacing incumbent EHS Brann after more than three years.

WWAV Rapp Collins will be responsible for handling all of FirstPlus' offline activity, including television, radio, direct mail and print ads.

A television campaign produced by WWAV is expected to launch next week.

FirstPlus, which was founded in 1997, is owned by Barclays.

This article was first published on brandrepublic.com