DIRECT BRIEFS: TK Maxx to use door-drop marketing

Marketing, Thursday, 13 December 2001, 12:00pm,

TK Maxx, the clothing retailer, is using door-drop marketing for

the first time to boost awareness of its stores ahead of Christmas. The

company has appointed The Leaflet Company to deliver 1.2 million

leaflets in the UK and the Republic of Ireland in a bid to drive

customers into its 100-plus stores.



This article was first published on Marketing

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