DIRECT: Teacher training body hunts shop to lure graduates

The Teacher Training Agency (TTA) is planning a DM campaign to help

combat the shortage of graduates entering the profession.

The TTA has called a pitch for the work, to be handled by COI

Communications.

It will see the agency teaming up with the Universities and Colleges

Admissions Service (UCAS) to target physics, chemistry, maths and modern

languages students to encourage them to consider a teaching career.

Shortlisted agencies will be asked to demonstrate how they can persuade

prospects to find out more about becoming a teacher. Marketing for the

TTA is headed by Geof Webb, who joined earlier this year.

This article was first published on Marketing