NEW MEDIA BRIEFS: Virgin Atlantic launches three microsites

Marketing, Thursday, 13 December 2001, 12:00pm,

Virgin Atlantic has launched three microsites in an attempt to

boost customer loyalty. It has put its i-fly newsletter online at

iflyvirginatlantic.com and developed milesmorefriends.com, which aims to

promote the airline's member-get-member campaign. Also new is

flyvirginatlantic.com, which promotes the benefits of Virgin Atlantic

and flying club to inactive members.

This article was first published on Marketing

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