Greene King arm picks Whitbread chief for top role

The brand and brewing division of Greene King has lured Sue

Thomas-Taylor, marketing director of high street brands at Whitbread, to

be its marketing director.

Thomas-Taylor will oversee a budget of £6.3m, and the marketing of

1700 pubs and four brands - Greene King IPA, Abbot Ale, Ruddles and Old

Speckled Hen.

Greene King's agencies, McCann-Erickson, MediaCom and FutureBrand will

come under Thomas-Taylor's remit, but it is not known whether she will

review these arrangements.

Thomas-Taylor replaces Adam Collett, who moved a year ago to the role of

marketing director for Greene King Pub Company, the group's managed pubs

estate. In the meantime, brands marketing has been overseen by Stuart

Hawthorn, sales director for the takehome division.

Prior to joining Whitbread, Thomas-Taylor held a number of retail

marketing positions at Wolverhampton & Dudley; Marston, Thompson &

Evershed; and Bass.

Her resignation from Whitbread is the latest in a series of senior

marketing departures from the company.

This article was first published on Marketing