Direct brief: Robinsons to launch experiential campaign

Marketing, Wednesday, 26 March 2008, 12:00am,

Robinsons is to back its Fruit Shoot H2O flavoured water brand with an experiential campaign positioning the product as 'guilt-free'. The activity, developed by iD, aims to reassure mothers and challenge children's preconceptions about water.

This article was first published on Marketing

Online PR Manager- Exciting Online Content Marketing Co- up to £45,000 Cedar Scott
Up to £45,000 per annum, Central London
In-House Retail Brand - Internal Communication Manager 6 Degrees Talent Ltd
c£55k, Milton Keynes
Property PR & marketing Account Manager Halogen
£32,500 - £37,500, Central London
Senior Account Director - Consumer Health PR Futures
£55-£65k+package + bonus, London
Director of Media Relations British Bankers' Association
Competitive Salary + benefits, City of London