Social media agency Spider has been hired by French cinema outfit The Allocine Group to promote its English incarnation, Screenrush.
Led by agency head Marc Berry, the account team will build interest in the site amongst online communities ahead of a full commercial launch.
The digital campaign will include seeding and blogging initiatives, supported by Spider parent company Mantra, who will conduct a brand and B2B programme for Screenrush.
Both agencies are owned by marcoms group Loewy.
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