NEW MEDIA BRIEFS: Overture signs companies for ad campaigns

Marketing, Thursday, 20 December 2001, 12:00pm,

Overture, the pay-for-performance search engine, has signed up

Marks & Spencer, Debenhams, Littlewoods, Comet and Interflora to book

search advertising campaigns for the Christmas shopping season. The

addition of the high street brands takes Overture's paying advertisers

to more than 3000.

This article was first published on Marketing

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