Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web
site supporting the launch of Naomi Campbell's fragrance Exult, at
www.naomi-campbell-exult.com. The site, built by digital marketing
company Liquorice, is decked in orange and purple and runs like an
interactive commercial. Also on the site is a picture gallery with
exclusive video footage of Naomi's photoshoot and the Exult TV ad.
This article was first published on Marketing