NEW MEDIA BRIEFS: Samsung Electronics launches campaign on Lycos

Marketing, Thursday, 20 December 2001, 12:00pm,

Samsung Electronics has launched a pan-European campaign on

internet portal Lycos to promote its flat screen television and build

brand awareness. A series of interstitial ads, which fill an entire

screen and disappear after several seconds, is running on Lycos' music

and entertainment channels in Germany, France, Italy, Spain, the

Netherlands and the UK.

This article was first published on Marketing

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