MEDIA BRIEFS: Air New Zealand in giveaway promotion

Marketing, Thursday, 20 December 2001, 12:00pm,

Air New Zealand is giving away five trips for two to New Zealand in

a series of promotions themed around The Fellowship of the Ring, the

first film in the Lord of the Rings trilogy. The prizes will be promoted

in Waterstones bookstores and in a joint Mail on Sunday/AOL promotion

with Bridge The World.

This article was first published on Marketing

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