MEDIA BRIEFS: MTV Networks to launch ad campaign for VH1

MTV Networks UK is to launch a £5m ad campaign for VH1. The

brand drive aims to impart the channel's positioning 'Music TV that's

not for kids', and intersperses childhood images such as drinking straws

with adult rock 'n' roll iconography such as rolled-up bank notes. The

campaign, created by Malcolm Moore Deakin Blayze, will appear on more

than 6500 buses, in music title Uncut, and on Oxigen, the web-based

bulletin board for media agencies. Media is by Equinox.

This article was first published on Marketing