Peter Werth hires Clemmow Hornby Inge for £1m ads

Peter Werth, the men's fashion brand, has appointed Clemmow Hornby

Inge to its £1m advertising account as it attempts to boost brand

awareness among its target 18- to 35-year-old audience.

Peter Werth positions itself as a provider of stylish but affordable

clothing. It makes suits, shirts, trousers and coats and is also poised

to expand into footwear.

It operates stores in London's King's Road and Covent Garden and also

sells its entire range through store group House of Fraser and

independent retailers.

CHI secured the business after a pitch against a small number of

undisclosed agencies. It takes over from Barrett Cernis which created a

campaign earlier this year under the theme 'Try half as hard to look

twice as good'.

One ad showed a man admiring the razorblade piercing his tongue, while

another featured a man sitting under a dryer in a hairdressing

salon.

Barrett Cernis replaced Quiet Storm as the brand's ad agency last

December.

The company is also seeking a media agency. Media is currently handled

in-house.

This article was first published on Marketing