The operation will be based in Octagon's London offices and members of the recently strengthened A1GP commercial team will work on a day-to-day basis with them.
The A1GP commercial team covers all the parts of the world reporting to Scott Hollingsworth, chief commercial officer and regional CEO (Americas).
New appointments to the team include Julian Cottam as general manager for commercial development and Tarek Mokbel as general manager for commercial development Asia Pacific.
Cottam has been involved in the sport for more than 25 years and has worked with Prodrive and the McLaren and Renault F1 teams.
Based in London, Cottam will be responsible for coordinating sales development and will also work on finding new commercial partners for the series, in which drivers race in their own country's team.
Mokbel will manage sales and development and partnerships across Asia Pacific region from the Singapore office.
He has recently been working for Motorsport Asia and has also worked for Blackrock Sports Marketing on sponsorship acquisition for golf, rugby and motorsport.
Simon Robinson has been appointed as general manager for commercial development Middle East and Africa. He is based in the South Africa office and has worked for the series since 2005.
Stewart Bain, who works from the London offices of both A1GP and Octagon, is general manager of commercial development for Europe.
This article was first published on brandrepublic.com