Cahoot to return to TV ads

Abbey National's online bank Cahoot is returning to TV advertising

after an 18-month break with a £3m campaign, through Euro RSCG

Wnek Gosper, aimed at communicating what the brand stands for and its

benefits. Each ad is made up of a series of vignettes which aim to show

how Cahoot is better than other banks. The strapline is, 'Like banking,

only different'. In one execution, a man is trying on a suit and is

overwhelmed by the quality of the fabric. The tailor informs him it is

'Cahoot'. According to Deborah Cutler, Cahoot head of brand marketing

and acquisition, the ads "support the way we want to develop the Cahoot

brand as we move out of the initial launch and awareness phase". The ads

break on January 1 and run for seven weeks. Media is by Carat.

This article was first published on Marketing