STOP PRESS: Zenith Media forecast of ad expenditure better

The latest Zenith Media forecast of global advertising expenditure

is cautiously upbeat about the prospects for recovery in 2002. It

forecasts that the first sectors to recover from the downturn will

include FMCG, travel, leisure, sport and household durables. In the UK

it forecasts television revenues will show a growth of 2.3% compared to

a decline of 11.6% this year.

This article was first published on Marketing