DIRECT BRIEFS: Appointment at TBWA/GGT Direct

TBWA/GGT Direct has hired Michael Ellyatt, planning director at

Wunderman UK, to head planning for Prudential. The agency won the

Prudential's IFA and consumer divisions business earlier this year.

Ellyatt will report to board planning director Greig McCallum, and will

work on the News International account and take on a general planning

role.

This article was first published on Marketing