Aquarius promotes alternative festival

Hannah Marriott, PR Week UK, 27 February 2008, 09:43am

Aquarius PR has been taken on to promote the 2008 London Mind Body Spirit Festival, to be held in May.

Festival attractions include yoga c

The festival is in its 32nd year this year. This is the first time it has taken on external agency support, as part of a drive to attract 20,000 visitors.

Performances and demonstrations of Tai Chi, Yoga, astrology and Alexander technique will be on offer, as well as a meditation room, chanting and a laughter workout.

Exhibitors will include Observer columnist The Barefoot Doctor Stephen Russell, ‘Diet Doctor' Dr Wendy Denning and 'Psychic Barber' Gordon Smith.

Aquarius PR creative director Suzanne Evans said the PR campaign would aim to ‘drive footfall', targeting ‘Mind Body and Spirit devotees' in specialist media, while also attracting mainstream consumers with high-profile national media relations using festival presenters such as The Barefoot Doctor.