Llewellyn-Bowen joins Bronnley for fragrance range

Laurence Llewellyn-Bowen, star of BBC1's home makeover show

Changing Rooms, is launching his own fragrance collection called Room &

Body.

The range, which will consist of a spray, aromatic candle and perfumed

sachet, launches this month in six fragrances, including Ivory, Scarlet

and Black. It has been developed by Llewellyn-Bowen in conjunction with

cosmetics firm Bronnley.

Room & Body will be positioned as a high-quality product, which uses its

celebrity backing to gain standout in a competitive marketplace. The

product design has been handled by Pilot, the design arm of Leeds-based

agency Advertising Principles.

Pilot was appointed following its work on a range of bedroom accessories

designed for Vantona.

"I am passionate about good design, and Pilot has proved its expertise,"

said Llewellyn-Bowen.

This article was first published on Marketing