OMD UK wins HMV search business
Andrew McCormick, Media Week, Tuesday, 26 February 2008, 11:14am,
LONDON - Omnicom agency OMD UK has picked up the search engine optimisation account for music retailer HMV, after a three-way pitch.
The agency won the account after pitching against search specialist Latitude and HMV’s retained digital agency Code Computer Love.
Activity will centre around promoting HMV.com as one of the first options people see when searching the internet for music, films and other entertainment goods.
OMD said the win was one of the first times that it has won a natural search account in a pitch process against specialists.
The music and books retail group consolidated its media planning and buying arrangements for its music store and subsidiary Waterstone’s into OMD in May 2007, having previously used PHD for the book retailer.
The win included the digital account for HMV and OMD started running the retailer’s paid search advertising in August.
This article was first published on Media Week
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- HTC seeks agency help for flagship HTC One handset
Most commented
