The agency won the account after pitching against search specialist Latitude and HMV’s retained digital agency Code Computer Love.
Activity will centre around promoting HMV.com as one of the first options people see when searching the internet for music, films and other entertainment goods.
OMD said the win was one of the first times that it has won a natural search account in a pitch process against specialists.
The music and books retail group consolidated its media planning and buying arrangements for its music store and subsidiary Waterstone’s into OMD in May 2007, having previously used PHD for the book retailer.
The win included the digital account for HMV and OMD started running the retailer’s paid search advertising in August.
This article was first published on Media Week