Voluntary Sector: Shock tactics

PR Week UK, Friday, 15 February 2008, 12:00am,

Asthma UK has launched a campaign highlighting the numbers of deaths that result from asthma. The 'Don't Wait' campaign shows that more than 1,300 people die each year of asthma. This is more than cervical cancer and testicular cancer combined. The media will be targeted to raise awareness and funds.

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