PR chief for Playboy

New senior PR manager for European licensing Daniel Walter has replaced Lisa Hagendorf, who has returned to New York as global PR director after two years in London.

Hagendorf oversaw the establishment of Playboy's London office and the opening of its flagship store on Oxford Street (PR Week 10 October 2007 ).

Walter will now be responsible for promoting the London store and other Playboy retailers across Europe, and for raising the profile of the brand’s licensed products, including a clothing line (pictured).

Walter has spent the past two years freelancing, but has worked in house for Tommy Hilfiger and Polo Ralph Lauren and at London agency Wild Card PR.