The foaming gel product was introduced last year in several continental European markets.
The package's graphics and branding were created in London by Slice Design. The vibrant design of its airtight aluminium is intended to communicate the technological advances of the product it contains.
Slice Design has long-term relationship with Aquafresh and has worked on the relaunch of the entire Aquafresh range and the development of several new product initiatives, including the White & Shine, Advanced and Kids ranges.
This article was first published on Marketing