Cocktail partners with The Mall
Isabella Piasecka, Media Week, Thursday, 24 January 2008, 3:17pm,
LONDON - Community shopping centre operator The Mall is looking to partner with lifestyle brands to target 4.5 million weekly shoppers in 23 shopping centres throughout the UK.
Through partnership marketing agency Cocktail, The Mall plans to reward loyal customers and drive long-term sales, building on its recent sponsorship of ITV gameshow Family Fortunes.
Cocktail Marketing matches brands to achieve marketing and sales objectives without the need for advertising. Existing clients include the Discovery Channel, the Evening Standard, GMG Radio and Play.com.
Cocktail is also an official roster agency for the Central Office of Information (COI), EnjoyEngland.com and VisitBritain.com.
This article was first published on Media Week
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