Through partnership marketing agency Cocktail, The Mall plans to reward loyal customers and drive long-term sales, building on its recent sponsorship of ITV gameshow Family Fortunes.
Cocktail Marketing matches brands to achieve marketing and sales objectives without the need for advertising. Existing clients include the Discovery Channel, the Evening Standard, GMG Radio and Play.com.
Cocktail is also an official roster agency for the Central Office of Information (COI), EnjoyEngland.com and VisitBritain.com.
This article was first published on Media Week