Heading north

PR Week UK, Friday, 11 January 2008, 12:00am,

Tenerife, the Canary Island often seen as the home of boozy Brits abroad, has hired The Brighter Group in a bid to overhaul its image and attract a more upmarket crowd. Brighter will focus on promoting the north of the island. Most Brits currently visit the south. Brighter MD Matt Fearnley said the agency won the work without pitch after meeting the client at the 2007 ABTA Travel Convention.