Center Parcs targets families in Christmas push
Joe Thomas, Marketing, Thursday, 20 December 2007, 11:15am,
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
The commercial features a couple unable to remember the last time they experienced the emotions they felt during their Center Parcs holiday. The ads will also promote Center Parcs' restyled accommodation and new activities.
The 60 second ad, created by McCann-Erickson, will appear in cinemas alongside family movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing Day.
The promotional drive includes a comprehensive direct marketing campaign, including a 30 second DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than £300,000 on its online campaign in the first two months of 2008, spanning banner ads and two dedicated microsites. The banner ads were created by Golley Slater.
This article was first published on Marketing
Share this story
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- PR agencies claw back digital business from specialist shops
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
Most commented
