The mobile operator, part of communications outfit Virgin Media, will showcase new versions of the idents that it created for Big Brother 8 earlier this year. The idents will feature archive footage from worldwide Big Brother shows with "twisted" sub-titles to highlight Virgin Mobile's new Bonus Minutes tariff and partner Samsung's handsets.
The idents, created by RKCR/Y&R, will also run on all Big Brother: Celebrity Hijack programming on the 4-on-Demand (4oD) service, as well as Virgin Media's VoD platform.
Virgin Mobile-branded, half-hour Big Brother: Celebrity Hijack podcasts will be available to download via virginmedia.com, 4Radio, iTunes and E4.com.
This article was first published on Media Week