Focus on ... The New Year's Day Parade

Marketing, Wednesday, 12 December 2007, 12:00am,

More than 8000 performers will take part in the annual London parade, now in its 22nd year.

- Its historic 2.2-mile route will take in the capital's sights including Whitehall, Trafalgar Square, Pall Mall, Lower Regent St and Piccadilly Circus.

- The parade, which is supported by BBC London 94.9, is expected to draw crowds of more than 400,000.

- The parade will feature vintage cars, traction engines, carnival queens and marching bands; last year it was beamed to 200m homes in the US, Europe and the Middle East.

This article was first published on Marketing

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