Paul takes on the role of chairman and national creative director of BBDO India, which will sit alongside – and compete with – existing sister agency RK Swamy BBDO.
The new agency’s founding clients include 7-Up, which it won earlier this year. BBDO Asia will take a minority stake in RK Swarmy BBDO. The latter will take a minority stake in BBDO India.
The launch is the result of a year’s planning to create an agency to handle conflicting business, but also share clients where necessary.
Chris Thomas (pictured), chairman and CEO, BBDO Asia Pacific, explained: “Both agencies will work on multinational and domestic clients. We even seen situations where both will work for the same client, either on different brands or by offering different services.”
This article was first published on Media Asia