The high-profile sponsorship will run up to 2009, marking the end of a 14-year relationship.
Unilever marketing director Paul Nevett said the association had been an ‘exciting and rewarding' experience but he added: ‘We have decided to seek other ways in which to challenge public perception about heart health and the need to reduce saturated fat, like butter in their diet.'
The London Marathon has started a search for a replacement sponsor.
For the full story, see next week's Marketing.
This article was first published on Marketing