She teams with walking charity
Isabella Piasecka, Media Week, Friday, 30 November 2007, 4:00pm,
LONDON - Women's title She magazine is set to become the official media partner of the health charity Walk the Walk.
The charity is the outfit behind well-known money-raising walks such as Power Walking marathons, The Playtex MoonWalk, The MoonWalk Edinburgh and The SunWalk in Bristol, all of which raise money for breast cancer.
NatMags-published She will be the official sponsor for all of the Walk the Walk challenges in 2008, including events in London, Edinburgh and Bristol.
The She editorial team will take part in The Playtex MoonWalk in May 2008 as well as featuring articles on breast cancer and healthy living throughout the year.
To date, Walk the Walk has raised in excess of £35 million for breast cancer, raising a record £7.6 million in 2007.
This article was first published on Media Week
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