BBC in agency search for qualitative projects

The corporation said it was inviting talks with agencies to develop new research approaches to help it understand audience behaviour in depth and increase the use of its qualitative research across its programming and strategic aims.

According to the broadcaster, the chosen agency will need to show "willingness to innovate and adapt" to changing project time frames and "look beyond the obvious" to devise new methodologies for debriefing findings to BBC employees.

Jane Clancey, head of research for audio and music at the BBC, said: "The way people consume media, attitudes and expectations are changing at a rapid pace. It's vital that our roster agencies can offer us a variety of approaches to help us even better understand and interpret audience behaviour in this dynamic environment."

The BBC said all prospective agencies needed to complete a pre-qualification questionnaire from December 10, while shortlisted agencies would be invited to tender in due course.

This article was first published on brandrepublic.com