The show was boosted by a string of evictions with Franks becoming the third to leave, and TV chef John Burton Race and football commentator Rodney March the fourth and fifth.
On Saturday night, 'I'm a Celeb' took on BBC One's 'Casualty' and came out on top. According to unofficial overnight figures, the ITV1 programme secured 7.2m viewers and a 32.4% share of viewing in its 9.15-10.45pm slot, while on BBC One 'Casualty' was watched by 5.8m viewers and earned a 24% share in its 8.45-9.45pm slot.
BBC One had the edge earlier in the evening when its own celebrity-driven effort 'Strictly Come Dancing' attracted the best audience of the weekend, 9.3m viewers and a 39.3% share, from 6.15pm-7.15pm.
ITV1's talent show 'X-Factor', at 6.45pm-8pm, still managed to bring in 8.8m viewers, equal to a 36.7% share of viewing.
On Sunday night, BBC One again had the edge with the second episode of Dame Judi Dench period drama 'Cranford' getting 7.9m and a 28.6% share.
'I'm a Celebrity' went directly up against it from 9pm but in a longer slot, and brought in 7.3m or 28.4%.
This article was first published on brandrepublic.com