NEWS IN BRIEF

PUBLIC SECTOR Blue Click PR has been hired to boost the profile of Swindon town centre as the area undergoes a ten-year, £1bn regener­ation project. Private company InSwindon has briefed the local agency to attract shoppers.

CORPORATE Business sustainability forum Base has appointed Open Road to build its profile ahead of its first event next October at London’s ExCeL centre. The forum is backed by businesses, NGOs and government.

AGENCY Editorial Intelligence, the media monitoring and analysis firm, has snared PR veteran Charles Stewart-Smith as its non-executive chairman. Stewart-Smith co-founded Luther Pendragon, which was sold in a management buyout in 2005.

CORPORATE Taghazout, a property and hotel development in Morocco, has picked Euro RSCG Biss Lancaster to promote it as a luxury destination to investors and travellers.

CONSUMER Hamilton PR has landed a national comms account with Hever Castle, the childhood home of Anne Boleyn. Hamilton will leverage coverage on the back of movie The Other Boleyn Girl. Starring Scarlett Johansson, it is due out in March.

HEALTHCARE Nutrition advice company Purely Nutrition has brought in Leeds-based Finn Communications to promote its healthy-eating programme in primary schools nationwide.

CONSUMER The Launch Group is working on the March release of Barbie movie Mariposa. Media group Entertainment Rights hired the agency following a four-way competitive pitch.

AGENCY Weber Shandwick Scotland managing director Nora Senior was this week named ‘Best Executive’ at the fourth Annual Stevie Awards for Women in Business.

HEALTHCARE Herbal medicine brand Potters has brought in marcoms agency Unity to handle communications activity for its range of products, which include the Allerclear and Red Kooga brands.