Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing
recently?

Last Brand Agency/TV buyer %
week
1 (-) PC World M&C Saatchi/Walker Media 65
2 (-) Morrisons DLKW/Mediaedge:cia 63
3 (8) Marks & Spencer RKCR Y&R/Walker Media 61
4 (-) Phones 4 U WCRS/Mediavest 55
5= (-) Disneyland Paris BETC Euro RSCG/Carat 54
5= (-) Kellogg Cheetham Bell JWT/MindShare 54
7 (-) Pot Noodle Mother/MindShare 48
8 (5) Argos CHI & Partners/MindShare 47
9= (-) Nokia Grey/MediaCom 37
9= (10) McDonald's Leo Burnett/OMD UK 37
9= (11) Currys M&C Saatchi/Walker Media 37
9= (-) T-Mobile Saatchi & Saatchi/MediaCom 37
13= (-) Culinaire One Touch Drugstore/Carat 35
13= (-) Gocompare.com EHS Brann Cirencester/Mediaedge:cia 35
15= (18) Comet Saatchi & Saatchi/ZenithOptimedia 31
15= (-) NiQuitin WCRS/MediaCom 31
17= (-) Specsavers Hearcare In-house/Mediaedge:cia 30
17= (-) Giovanni Rana Leagas Delaney/The 7 Stars 30
19= (15) OK! Portland Enterprises/MediaCom 28
19= (-) Vaseline Intensive Bartle Bogle Hegarty New York/ 28
Rescue MindShare

Adwatch research was conducted from 23-25 October by TNS as part of its
twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details
of the survey, contact sue.homeyard@tns-global.com (020 7868 6602).
Advertisements were compiled by Xtreme Information (020 7575 1800) and

Mediaedge:cia UK (020 7803 2000).

This article was first published on Marketing