We loved Mini's "the other lunch break" series of real-life sessions designed to teach you something new in your lunch hour. The events ran in London across October, and included "Bruce Lee for beginners", "how to talk your way into a will" and "learn to moonwalk" - plus a free lunch. As well as getting a fair amount of PR and blogger coverage, it's another example of how good Mini is at creating offline experiences that get people enthusiastic about the brand.
We've been long-term fans of Emap's men's magazine, and its relaunch (supposedly as the "complete manual for urban playboys") does not disappoint. Facing alarming sales declines and greater competition from a relaunched Esquire, Arena has responded with a new look, strong new sections and a David Beckham cover-shoot. Advertisers have bought into the first issue, but it will be interesting to see, as Arena celebrates its 21st birthday, if the readers do too.
THE LATEST MR AND MRS SMITH BOOK
In its new book, Smith 52: The Game Plan, Mr and Mrs Smith has moved out of its travel heartland and produced a 400-page behemoth of an events guide that not only covers the entire year, but the entire continent, too. Laid out like the world's poshest diary, this extremely high-end guide features events as mainstream as the Monaco Grand Prix, and as specialist as the Aix-en-Provence Festival - complete with everything you need to know about tickets, hotels, food and drink and travel.
THE RETURN OF RAMSAY'S KITCHEN NIGHTMARE
In Channel 4's 25th anniversary week, it was good to see the return of one of its more high quality reality shows. Love him or loathe him, Ramsay rarely disappoints in this format, and the first episode of the new series showed a south coast restaurateur more than willing to stand up to him, before realising that maybe Gordon's advice is worth following. As Channel 4 looks to shake up its evening schedule, hopefully this is one show that will survive for many more series.
AND ONE THING WE DON'T ...
We're fans of most sports, but the allure of gridiron eludes us. This made last weekend hard to get through given the acres of hype devoted to the meeting at Wembley Stadium of the Miami Dolphins and the New York Giants. US marketing men have clearly decided that they need to grow the game's appeal over here, but its complicated rules and interminable duration are big turn-offs. The clash, which filled Wembley, was shown live on Sky Sports, with highlights on the BBC later, but we decided to stick to more traditional fare on ITV1.
This article was first published on Campaign