Digital choice: www.xfactor.tv

And there is no need to wait seven days between shows to catch up on the developments and heartache of the finalists, as the accompanying website, www.xfactor.tv, delivers a stream of gossip, snippets from the programmes and alternate edits.

As the number of broadband users increases exponentially year on year, online offerings are becoming more detailed and multifaceted. The X Factor site, developed by online broadcast stalwart dubz.tv, has a multitude of programme streaming options unheard of only a couple of years ago. This allows for vast quantities of the live TV show to be accessed at will, and for interviews and out-takes to be broadcast 24/7.

The site also carries loads of gossip, which users can delve into at their leisure, even downloading their favourite 'hopefuls' gallery page to their Facebook profile.

But the real benefit of The X Factor's online presence is that it allows visitors to access the information they want when they want it, rather than have general information pushed at them at a designated time. This is all achieved in a user-friendly, beautifully constructed website.

Agency: dubz.tv.

This article was first published on Marketing