The organisation has appointed Harvest Digital to develop a strategy comprising media planning and buying, search marketing, brand partnerships and eCRM.
Plan UK has briefed the agency to develop an integrated online ad campaign encouraging web users to sponsor a child.
The charity has also partnered with GMTV for a co-branded microsite giving information on the African child sponsored by presenter Fiona Phillips. Online activity, including search engine marketing and ads on high-traffic sites, is being used to promote the microsite.
This article was first published on Marketing