Hans Snook, the founder and ex-chief executive of mobile phone
network Orange, is to launch a chain of health outlets extolling the
benefits of alternative medicine.
Snook is understood to have been working on the brand since he stepped
down from Orange in March, when the company floated on the London and
Paris stock markets.
The outlets, due to launch this year, are likely to market alternative
health remedies and therapies, and could provide consumers with access
to courses and practitioners, although details of the venture are
Since he stepped down as chief executive, Snook has remained in an
official capacity at Orange as an adviser to the board. His personal
interests have been well documented to include alternative medicine and
Snook founded Orange with deputy chief executive Graham Howe eight years
ago when it was owned by Hutchison Telecom.
He oversaw its landmark 'The future's bright - the future's Orange' ads,
developed by WCRS. Lowe Lintas won the creative account from WCRS last
France Telecom, which bought the operator from Vodafone for £30bn
in late-1999, installed Jean-Francois Pontal as Snook's successor in
This article was first published on Marketing