Npower revises TV campaign

Npower has revised its television campaign starring England cricket

captain Nasser Hussain, to include jokes about his recent thumb break

during the test match against Pakistan. The original pounds 3m campaign

showed Hussain being taunted by Australian cricket star Steve Waugh, who

England will face this summer. Waugh says: 'We're going to bury you

mate ... after Pakistan have ripped you apart of course'. The new

ten-second execution, by TBWA/London, shows Hussain knocking over a vase

with his cricket bat. The voiceover says: 'Npower home insurance.

Perfect if you're always breaking things. Thumbs not included, Nasser'.

The ad will be supported with a press campaign that also uses the

breakage theme. The campaign will run from May 28, after the England

team is announced for the second Npower test on May 31.

This article was first published on Marketing