MEDIA: Carat takes top Beenz marketer for new business

Carat has appointed its first ever head of new business from online

rewards programme beenz.com.

Nadine Arsenyev will report directly to Jenny Biggam, marketing director

at Carat.

The duo will work together to promote the media company's solutions,

which include its consumer research division Carat Insight, as well as

data planning and direct response tools.

Arsenyev spent two years at beenz.com, which is currently scaling back

its operations, as an account director, head of spend. Commenting on her

appointment, Arsenyev said her experience in creating partnerships and

business development gained at beenz would be key in her new role at

Carat.

Despite winning in excess of pounds 200m worth of new business last

year, including clients such as Renault, Tiny and LVMH, Carat has never

had a position dedicated to new business.

This article was first published on Marketing