VIEWPOINT: Harness the potential of the mobile web

Kaizo head of technology Ed Barker says that the mobile web is a huge opportunity for PROs – but only if the correct research is done first.

In this week’s video podcast Barker urges PROs to investigate how activity on the mobile internet could work for a brand.

He says: ‘Marketing dollars are moving from traditional media and a lot of unique content is being produced.’

To get involved, click here for the WMP version (PC)

Alternatively, click here for QuickTime® (MAC)

VIEWPOINT ARCHIVE...

17.10.07 - US credit crisis has knock-on effects here: With Golley Slater senior account manager Derek Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

10.10.07 - Spread the word about social marketing: With Litmus Blue partner Steve Barton. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

03.10.07 - Word of mouth may not be flashy but it works: With Tristan Pineiro, senior account director at 3 Monkeys Communications. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

26.09.07 - Sponsoring the 2012 Olympic games: With EDF Energy director of communications Gareth Wynn. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

19.09.07 - Evaluate your own campaigns - and pay for it: With BMA Communications joint MD Lindsay Morgan. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

12.09.07 - Social issues need effective PR as well: With Shine Communications senior publicist Zac Schwarz. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

05.09.07 - PROs need to be better marketeers: With Adrian Brady, managing director of Eulogy. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

29.08.07 - Don't make parties the easy option: With Karen Keany, co-founder of the PRactice. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

22.08.07 - Global comms is crying out for new talent: Featuring Hill & Knowlton chairman and CEO Paul Taaffe. Click here for the WMP version (PC) OR here for QuickTime® (MAC)

15.08.07 - Treat China as a single market at your peril: With the 93 1/2 co-founders. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

08.08.07 - An employment lawyer’s advice on TUPE: Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

25.07.07 - Web 2.0 is a 'call to arms' for all good PROs: Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

18.07.07 - You need more than a contacts book to survive: Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020