The football governing body is rolling out a points-based rewards initiative to encourage consumers to spend money with its six certified partners: Adidas, Coca-Cola, Visa, Hyundai, Emirates and Sony.
Football fans who take part earn points that can be redeemed online for FIFA-related prizes, such as places at a summer soccer school and player-signed jerseys.
FIFA has approached UK digital shops with a brief to develop a FIFA-branded web portal as a hub for the scheme. It is also understood to have tied with loyalty scheme specialist Loy-logic for the initiative.
Football's governing body is keen to raise the value of its ties with global brands following a recent dispute with sponsor MasterCard. A legal settlement forced FIFA to pay MasterCard $98m (£44m) for failing to give it first right of refusal on a new deal.
FIFA's loyalty scheme is expected to be similar to Football For Free, a rewards scheme launched last month that enables football fans to collect points every time they shop with more than 200 online and high-street retailers.
This article was first published on Marketing