Agency staff take one for the team

PR Week UK, Friday, 31 August 2007, 12:00am,

As the Great British jumping, throwing and running fraternity completes its decidedly unathletic turn at the Osaka World Athletics Championships, hopes of Olympic glory next year in Beijing are falling quicker than world share prices.

But the world of PR can at least offer some hope in 2008, and it has nothing to do with spin.

Sports agency MaceSport senior account manager Jennie Bimson formed a major part of the Great British hockey team that this week beat Spain 3-2 and secured its berth at next year's Olympics, having missed out in 2004.

Bimson avoided any cliches about being used to difficult pitches, although it is unconfirmed whether she will be allowed the time off next year as 'holiday' or a chance to get the Midlands agency a bit of foreign business.