The company exceeded expectations in reporting pre-tax profits of £425,000 for the six months to June, compared with a £146,000 loss for the same period last year.
In 2003 the Board of IMD took the strategic decision to diversify its business into the digital distribution of TV commercials – a move that the return to profitability appeared to justify.
IMD chairman David Hynes said: “I am delighted to report that IMD’s strategic decision to diversify into the digital distribution of TV commercials has been strongly vindicated. It is a great pleasure to be able to announce the Group’s return to profitability.”
He added that IMD had also gained market share, but warned that the positive outlook for 2007 should be tempered by the "short-term nature of media spending and an uncertain economic outlook."
This article was first published on Media Week