NEW MEDIA: Fox Kids Europe targets children for phone tie-ins

TV channel Fox Kids Europe is to target children with branded ring

tones and logos on mobile phones, after signing up as the first European

client of Air Media, the wireless marketing platform provider which

launched last month into the UK market.

Air Media will distribute ring tones and logos to Fox Kids customers who

have signed up to the service on the Fox Kids web site. These will tie

into programmes such as Digimon and Power Rangers, in an affinity

marketing programme designed to increase brand loyalty and awareness.

They are likely to be followed up by e-mail and mobile marketing

campaigns.

The scheme will initially be trialled in Germany but is likely to be

made available in the UK shortly.

Air Media's service, already launched in the UK, will be rolled out

across Germany, Spain and Italy soon.

This article was first published on Marketing